On May 24, 2025, I attended an event with TELL JAPAN, an NPO focused on mental health for foreign residents in Japan, alongside supporting company Mobell. Each year, they organize a race up Tokyo Tower, where Seibo provides Malawi-produced iced coffee on one of the floors. It was a great opportunity for many foreigners to enjoy charity coffee.

Mobell, our supporting company, received The King’s Award for International Trade in the UK in April 2025, receiving recognition from the royal family. Currently, NPO Seibo allocates a portion of its sales from inbound products in Japan to support school meals in Malawi. Through such collaborations with companies like Mobell, we aim to continue expanding our activities to make the world a better place.

For more information about Mobell’s The King’s Award for International Trade, please see here.