Our efforts to support children in Malawi are also deeply connected to learning opportunities for children and communities in Japan. Through local cafés, schools, and community events, we are weaving together “stories that connect the world and our towns.”
Across Japan, we collaborate with cafés, schools, and local events under the theme of “Global Challenges × Local Revitalization.”
Here, we share some of the activities carried out so far.
Minami-Urawa “Hare to Ke” Café — Weaving the Future with Malawian Coffee (Saitama Prefecture)
At the café “Hare to Ke” in Minami-Urawa, Saitama, customers can enjoy Malawian coffee brewed by a humanoid robot.
This café is designed as “a place to pass on the importance of food to future generations,” blending cutting-edge technology with the blessings of nature.
It creates opportunities to think about food, the environment, and international cooperation. Families enjoying the drip experience with the robot naturally begin conversations such as, “Where does this coffee come from?”—a memorable scene that highlights the café’s mission.
Hiroo Junior High School (Shibuya, Tokyo) — Community-Linked Inquiry-Based Learning
Hiroo Junior High School collaborated with a professional basketball team and social welfare organizations to sell drip coffee packs.
Proceeds supported both Malawi and local welfare programs.
Students who had studied fair trade and international cooperation in class took initiative to connect their learning with real-world action.
This project became a valuable example of bridging education with the local community, supporting both “school meals for children around the world” and “welfare in Shibuya.”
Tokushima Municipal High School (Tokushima Prefecture) — Connecting Communities and International Cooperation at the Awa Tanuki Festival
In November 2024, at Tokushima’s “Furusato Carnival—Awa Tanuki Festival,” students from the JRC Club and Home Economics Club sold Malawian coffee and local donuts.
They actively engaged with visitors, explaining how coffee purchases contribute to school meal support in Malawi. Many visitors remarked, “It’s refreshing to see Tokushima connected with Africa!”
With Tokushima placing a strong emphasis on ethical education and community collaboration, further initiatives combining local specialties with Malawian coffee are anticipated.
Toyohashi Chuo High School (Aichi Prefecture) — Exploring the Future through the Local “Meihin SHOW”
At the “Meihin SHOW” in Toyohashi, Aichi, students created posters and videos in advance, then presented them through coffee tastings and speeches at the event.
They introduced the idea of a “donation-based coffee” system of their own design, demonstrating the importance of seeing international cooperation as a personal and community-centered responsibility.
Morioka Daiichi High School (Iwate Prefecture) — A Challenge at Department Store Kawatoku
The student group “Rafiki” from Morioka Daiichi High School partnered with the department store Kawatoku to sell Malawian coffee.
“Rafiki” means “friend” in Swahili, reflecting their desire to bring Africa closer to people.
Though it was their first time selling in a department store, many customers stopped by over two days, listened to stories about Malawi, and purchased coffee. Sales provided about 4,300 school meals.
They also built connections with “Morioka no Hoshi de BASE STATION,” opening opportunities for further inquiry-based and project-based learning.
Eigaku-kan High School (Hiroshima Prefecture) — Collaborating with Local Cafés, Exploring Roasting and Product Development
Eigaku-kan High School in Fukuyama, Hiroshima, has been studying with Seibo since 2023, selling Malawian coffee and tea while collaborating with the local café Piton.
By integrating local strengths with global perspectives, they have created unique community-based initiatives.
In August 2025, students served hand-drip iced Malawian coffee and sold beans at “Kantaki Tomato-no-Ie,” a local small-scale multifunctional nursing care home.
Naha International High School (Okinawa Prefecture) — Reflecting on the Future from an International City
In June 2024, despite limited preparation time, students at Naha International High School came together to make their event a success.
Before the event, they learned online about fair trade, Malawi’s school meal program, climate change, and the “Coffee 2050 problem.”
Leveraging Okinawa’s unique role as a hub for international exchange, students developed a deeper awareness of Japan’s role in the world.
Towards Partnerships Connecting the Global and Local
These examples show that supporting school meals in Malawi is not just about addressing issues overseas—it also brings learning and vitality to local communities in Japan.
Partnerships through cafés, schools, and events both enhance local appeal and deliver hope to children around the world.
At Seibo, we aim to further expand such “Global × Local” initiatives in the years to come.
We Are Looking for New Partnerships!
If you are interested in activities that nurture local communities while delivering school meals to children worldwide, please feel free to contact us.